B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10%

10% -- click fraud rate for Google content network (AdSense) (2007-05)

Name: Click Fraud Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2007-05 · Fair Isaac

Fair Isaac estimated that 10 to 15% of clicks on Google's content network were fraudulent in May 2007.

Estimated as a range of 10 to 15%

Cite this stat Share How we verify

Attribution: Fair Isaac View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

10%

Unit

Percentage

Data Vintage

2007-05

Entity

Google content network (AdSense)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Fair Isaac Primary Tier B

http://www.apogee-web-consulting.com/blogger/2007/09/googles-stunning-admission-to-double.html ↗

Confidence: 27/100 Vintage: 2007-05 Channel: Common Crawl

Source Article

Apogee Weblog

Original Research

Fair Isaac · Original study ↗

Methodology

Estimate by auditing firm Fair Isaac, cited in Forbes interview with Google's Shuman Ghosemajumder; range 10-15%, midpoint used

Methodology documented

Segmentation

IndustryMedia Channelpaid_ads

Cite this stat

Plain Text

Google content network (AdSense): 10% click fraud rate. Source: Fair Isaac (2007-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-content-network-click-fraud-2007

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-content-network-click-fraud-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- click fraud rate for Google content network (AdSense)<br><small>Source: Fair Isaac (2007-05) · <a href="https://lighthousedata.io/data/google-content-network-click-fraud-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →