B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- click fraud rate for Google advertisers (2006)
Google claimed that its click fraud rate was in the single digits at roughly 2%.
- Estimate is contested in the article
- Characterized as 'roughly 2%' and in the single digits
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2006
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Google
Primary
Tier B
http://www.beanstalk-inc.com/blog/2006/12/12/more-on-click-fraud/ ↗
Source Article
Beanstalk's SEO News Blog
Original Research
Google
· Original study ↗
Methodology
Google claim (single-digit estimate) cited by Donna Bogatin on ZDNet; contested in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google advertisers: 2% click fraud rate. Source: Google (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-click-fraud-rate-2-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-click-fraud-rate-2-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- click fraud rate for Google advertisers<br><small>Source: Google (2006) · <a href="https://lighthousedata.io/data/google-click-fraud-rate-2-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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