B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- browser market share for Google Chrome (2024)
Google Chrome holds close to 70% browser market share.
- Approximation ("close to 70%")
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Sellforte
Primary
Tier C
https://sellforte.com/blog/will-performance-marketers-benefit-from-mmm/ ↗
Source Article
Will performance marketers benefit from MMM?
Blog
Will performance marketers benefit from MMM?
October 28, 2024 | Paul Arpikari, Paavo Niskala, Carmen Bozga
Performance marketing (which is a funny term—shouldn’t all marketing aim to perform?) usually refers to channels like Pay-Per-Click (PPC), Search Engine Advertising (SEA), Search Engine Op…
Original Research
Sellforte
· Original study ↗
Methodology
Approximate figure cited in vendor blog; no methodology stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 2% | |
| 2009 | 4.66% | +133.0% |
| 2009-02 | 1.2% | -74.2% |
| 2010 | 10.56% | +780.0% |
| 2010-12 | 10% | -5.3% |
| 2010-12 | 14.58% | +45.8% |
| 2011 | 20.7% | +42.0% |
| 2011 | 16% | -22.7% |
| 2011 | 25% | +56.2% |
| 2011-08 | 23% | -8.0% |
| 2011-09 | 23.6% | +2.6% |
| 2011-10 | 16.59% | -29.7% |
| 2011-11 | 25.69% | +54.9% |
| 2012 | 22% | -14.4% |
| 2012-05 | 32.76% | +48.9% |
| 2012-05 | 19.58% | -40.2% |
| 2014 | 41.6% | +112.5% |
| 2014 | 12% | -71.2% |
| 2014 | 50% | +316.7% |
| 2020 | 64% | +28.0% |
| 2021 | 50% | -21.9% |
| 2021 | 75% | +50.0% |
| 2023 | 60% | -20.0% |
| 2023-01 | 65% | +8.3% |
| 2024 (current) | 65% | 0% |
| 2024 (current) | 60% | -7.7% |
| 2024 (current) | 70% | +16.7% |
| 2024-11 | 61% | -12.9% |
| 2025 | 65% | +6.6% |
| 2025 | 66% | +1.5% |
| 2025 | 71% | +7.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Chrome: 70% browser market share. Source: Sellforte (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-chrome-browser-market-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-chrome-browser-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- browser market share for Google Chrome<br><small>Source: Sellforte (2024) · <a href="https://lighthousedata.io/data/google-chrome-browser-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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