B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- browser market share for Safari (US) (2025)
Safari holds a 65% market share in the United States.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Membrana Media
Primary
Tier C
https://en.membrana.media/blog/how-programmatic-advertising-works----in-simple-terms ↗
Source Article
How Programmatic Advertising Works — In Simple Terms
Online advertising has long moved past guesswork banners and phone-call negotiations. Today, it’s a complex, multilayered automated system. You open a news article and don’t even realize it: within milliseconds, dozens of brands have already bid for the right to show you a banner. By the time you’ve…
Original Research
Membrana Media
· Original study ↗
Methodology
Cited in an explainer article on programmatic advertising; original measurement source not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017-08 | 54.25% | |
| 2025 (current) | 65% | +19.8% |
Segmentation
Industryprogrammatic_advertising,media_entertainment
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Safari (US): 65% browser market share. Source: Membrana Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/safari-us-browser-share-programmatic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/safari-us-browser-share-programmatic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- browser market share for Safari (US)<br><small>Source: Membrana Media (2025) · <a href="https://lighthousedata.io/data/safari-us-browser-share-programmatic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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