B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- bounce rate increase for page load time increase from 1s to 3s (2018)
The probability of bounce increases by 32% when page load time increases from 1s to 3s.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Google
Primary
Tier A
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Taking care of SEO is something that falls under this catego…
Original Research
Google
· Original study ↗
Methodology
2018 survey conducted by Google
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
page load time increase from 1s to 3s: 32% bounce rate increase. Source: Google (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-bounce-rate-increase-2018-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-bounce-rate-increase-2018-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce rate increase for page load time increase from 1s to 3s<br><small>Source: Google (2018) · <a href="https://lighthousedata.io/data/google-bounce-rate-increase-2018-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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