B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6
6 -- average quality score for AdWords account (2013-10)
An AdWords account achieved an average quality score (normalized by impressions) of 5.58.
- normalized by impressions
- case study on a single client's AdWords account
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6
Unit
Score
Data Vintage
2013-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deep Footprints Digital
Primary
Tier A
https://www.deepfootprints.co.uk/2013/09/18/recovering-quality-score-google-adwords/ ↗
Source Article
Recovering Quality Score in Google Adwords - Deep Footprints Digital
Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of the actual CPC that an advertiser pays.
If you are in need of a refresher on how quality score is calculated and works then you ca…
Original Research
Deep Footprints Digital
· Original study ↗
Methodology
Normalized by impressions, eligible active keywords only
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AdWords account: 6 average quality score. Source: Deep Footprints Digital (2013-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-adwords-quality-score-recovery
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<blockquote cite="https://lighthousedata.io/data/google-adwords-quality-score-recovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- average quality score for AdWords account<br><small>Source: Deep Footprints Digital (2013-10) · <a href="https://lighthousedata.io/data/google-adwords-quality-score-recovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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