B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2
2 -- average roi for Google Ads across industries (2026)
There is an average of £2 profit for every £1 spent on Google Ads across industries.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stu Edwards
Primary
Tier B
https://growthmindedmarketing.com/blog/is-google-ads-worth-it-for-small-business-in-2026/ ↗
Source Article
Google Ads for Small Business: DIY or Hire an Agency?
Last Updated on 19 June 2026 by Stu Edwards
Google Ads can work well for small businesses, but only when the basics are right.
You need clear targeting, proper conversion tracking, strong landing pages and a budget that matches the cost of your market.
If those things are missing, Google Ads can was…
Original Research
Stu Edwards
· Original study ↗
Methodology
Average ROI provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads across industries: 2 average roi. Source: Stu Edwards (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-roi-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- average roi for Google Ads across industries<br><small>Source: Stu Edwards (2026) · <a href="https://lighthousedata.io/data/google-ads-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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