B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- paid search click through rate for Google Ads position 2 (2025)
Google Ad Position 2 has an estimated click-through rate of about 1%.
- CTRs are for pages without any other elements (no videos, maps, images, shopping results, etc.)
- Reported as 'About 1%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
scottsdalewebsitedesign.com
Primary
Tier C
https://scottsdalewebsitedesign.com/blog/google-click-through-rates-why-you-need-to-be-on-page-one/ ↗
Source Article
What are Google Click through rates? Full details
Google Click-Through Rates in 2026 – Why You Need to Be on Page One
Updated for 2026.
The Top 3 Search Positions on Google Get Around 70% of All the Clicks!
Sure you’ve heard that having your business show at the top of Google is important. You may be wondering how much of a difference does it reall…
Original Research
scottsdalewebsitedesign.com
· Original study ↗
Methodology
Estimated CTR for paid ad position 2 from publisher's table; underlying study not attributed; article states data is for 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads position 2: 1% paid search click through rate. Source: scottsdalewebsitedesign.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-position-2-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-position-2-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- paid search click through rate for Google Ads position 2<br><small>Source: scottsdalewebsitedesign.com (2025) · <a href="https://lighthousedata.io/data/google-ads-position-2-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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