B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.1%
3.1% -- paid search click through rate for Google Ads (2024)
The average click-through rate for Google Ads is 3.1%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
http://www.abledatingreview.com/abledating-sotware-and-abk-soft-company-a-best-for-ever-in-all-the-w… ↗
Source Article
Able Dating Website Software : ABK Clients Sites Support : Able Space & Scam : Abledatingreview.com : www.Abk-Soft.com : Abledating.net : Chameleon Script : Software Reviews
Original Research
WordStream
· Original study ↗
Methodology
WordStream PPC Benchmark Report 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: 3.1% paid search click through rate. Source: WordStream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-avg-ctr-wordstream-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-avg-ctr-wordstream-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.1%</strong> -- paid search click through rate for Google Ads<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/google-ads-avg-ctr-wordstream-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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