B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.31x
3.31x -- median roas for Google Ads (2025-04)
In April 2025, the median ROAS benchmark for Google Ads was 3.31 according to Varos data.
- Does not reflect back-end profitability, margins, or lifetime value
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3.31x
Unit
Ratio
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Varos
Primary
Tier B
https://www.pilothouse.co/post/is-roas-dead-or-just-not-telling-you-the-full-story ↗
Source Article
Is ROAS Dead or Just Not Telling You the Full Story? - Pilothouse Digital
Is ROAS Dead or Just Not Telling You the Full Story?
That question "is ROAS dead" keeps popping up in marketing circles, usually right after a brand realizes its shiny 4x ROAS campaign actually cost them money. Here's the thing: ROAS isn't dead. It just doesn't show the complete picture many brands …
Original Research
Varos
· Original study ↗
Methodology
Median ROAS benchmark from Varos benchmark data, April 2025, as cited by Pilothouse Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: 3.31x median roas. Source: Varos (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-median-roas-benchmark-apr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-median-roas-benchmark-apr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.31x</strong> -- median roas for Google Ads<br><small>Source: Varos (2025-04) · <a href="https://lighthousedata.io/data/google-ads-median-roas-benchmark-apr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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