B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

18%

18% -- year over year cpc increase for Fully automated Google Ads accounts (2026-01)

Name: Year Over Year CPC Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-03

2026-01 · Tinuiti

Fully automated Google Ads accounts (broad match plus Smart Bidding) experienced an 18% year-over-year increase in average cost-per-click through Q1 2026.

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Attribution: Tinuiti View source

Lighthouse Research Team

Last verified: 2026-09-03 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2026-01

Entity

Fully automated Google Ads accounts

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Tinuiti Primary Tier B

https://ad-times.com/google-ads-keyword-collapse-is-rewriting-search-campaign-economics/ ↗

Confidence: 53/100 Vintage: 2026-01 Channel: Common Crawl

Source Article

Google Ads' Keyword Collapse Is Rewriting Search Campaign Economics

Original Research

Tinuiti · Original study ↗

Methodology

Analysis from Tinuiti’s performance media team

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Fully automated Google Ads accounts: 18% year over year cpc increase. Source: Tinuiti (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-keyword-collapse-reshaping-search-campaign-economics-3

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<blockquote cite="https://lighthousedata.io/data/google-ads-keyword-collapse-reshaping-search-campaign-economics-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- year over year cpc increase for Fully automated Google Ads accounts<br><small>Source: Tinuiti (2026-01) · <a href="https://lighthousedata.io/data/google-ads-keyword-collapse-reshaping-search-campaign-economics-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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