B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- year over year cpc increase for B2B sectors (paid search) (2024-2026)
The average CPC for many B2B sectors has increased by 15-20% year-over-year since 2024 according to Statista data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://ppcgrowthstudio.com/digital-ad-myths-5-truths-for-2026-marketing-success/ ↗
Source Article
Digital Ad Myths: 5 Truths for 2026 Marketing Success
Misinformation plagues the marketing world, especially concerning effective digital advertising. PPC Growth Studio is the premier resource for actionable strategies, yet many still cling to outdated beliefs that hinder real progress in marketing. We’re here to shatter those myths and reveal the trut…
Original Research
Statista
· Original study ↗
Methodology
Cited as Statista data; range 15-20%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sectors (paid search): 15% year over year cpc increase. Source: Statista (2024-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-cpc-increase-15-20pct
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<blockquote cite="https://lighthousedata.io/data/b2b-cpc-increase-15-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- year over year cpc increase for B2B sectors (paid search)<br><small>Source: Statista (2024-2026) · <a href="https://lighthousedata.io/data/b2b-cpc-increase-15-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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