B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.74%
3.74% -- click through rate change yoy for Google Ads (all industries) (2025)
According to WordStream's year-over-year benchmark data, CTR across all industries increased by 3.74%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3.74%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
16,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://kirro.io/click-conversion-rate ↗
Source Article
Click Conversion Rate vs CTR: The Real Difference
Your click conversion rate is the percentage of people who click your ad, email, or link and then actually follow through. It’s one of the most important metrics in conversion rate optimization. Buy. Sign up. Fill out the form. In Google Ads, you’ll see it in the “Conv. rate” column: conversions div…
Original Research
WordStream
· Original study ↗
Methodology
WordStream year-over-year benchmark data
Methodology documented
Segmentation
Industrysem_ppc
Company Sizeall
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads (all industries): 3.74% click through rate change yoy. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-ctr-yoy-change
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<blockquote cite="https://lighthousedata.io/data/google-ads-ctr-yoy-change" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.74%</strong> -- click through rate change yoy for Google Ads (all industries)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/google-ads-ctr-yoy-change" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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