B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.49%
7.49% -- click through rate change yoy for Google Ads (2026)
Google Ads CTR rose 7.49% year-over-year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.49%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,402
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optmyzr
Primary
Tier B
https://foundrycro.com/blog/why-google-ads-conversion-rate-dropping-2026/ ↗
Source Article
12 Reasons Your Google Ads Conversion Rate Is Dropping + Free Diagnostic | Foundry CRO
The short version:
- Google Ads conversion rates fell 9.28% year-over-year across 13 of 14 industries, while CTR rose 7.49% in the same period
- Sudden drops almost always trace back to tracking issues or site changes, not gradual performance decay
- Broad match and AI Max expansion are sending high…
Original Research
Optmyzr
· Original study ↗
Methodology
Based on Optmyzr's 1,402-account study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: 7.49% click through rate change yoy. Source: Optmyzr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-ctr-rise-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-ctr-rise-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.49%</strong> -- click through rate change yoy for Google Ads<br><small>Source: Optmyzr (2026) · <a href="https://lighthousedata.io/data/google-ads-ctr-rise-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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