B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
43%
43% -- click through rate improvement for Google Ads advertisers (InClick clients) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InClick
Primary
Tier B
https://inclick.pl/jak-wykonac-audyt-kampanii-google-ads-poradnik-2022/ ↗
Source Article
Jak wykonać audyt kampanii Google Ads? Poradnik 2022!
W naszych projektach Google Ads na polskim rynku widzimy, że systematyczna optymalizacja obniża CPA o 30–50% w ciągu pierwszych 3 miesięcy. Praca nad kampanią Google Ads nie powinna opierać się wyłącznie na jej optymalizacji. Po zakończeniu niezbędnych działań ułatwiających osiągnięcie zamierzonej k…
Original Research
InClick
· Original study ↗
Methodology
InClick internal advertiser analysis on effect of ad copy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads advertisers (InClick clients): 43% click through rate improvement. Source: InClick (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-ctr-improvement-ad-copy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-ctr-improvement-ad-copy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- click through rate improvement for Google Ads advertisers (InClick clients)<br><small>Source: InClick (2022) · <a href="https://lighthousedata.io/data/google-ads-ctr-improvement-ad-copy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.