B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$70
$70 -- google ads cost per lead for average (2026)
The benchmark average Google Ads cost per lead (CPL) is $70.11.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$70
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Prospeo
Primary
Tier B
https://prospeo.io/s/how-to-build-a-lead-generating-website ↗
Source Article
How to Build a Lead Generating Website in 2026
How to Build a Lead Generating Website (2026 Guide)
Your website isn't converting because it wasn't built to convert. 61% of marketers say generating traffic and leads is their top challenge, but the problem usually isn't traffic - it's structure. We've audited dozens of lead gen sites and the patte…
Original Research
Prospeo
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
average: $70 google ads cost per lead. Source: Prospeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpl
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cpl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$70</strong> -- google ads cost per lead for average<br><small>Source: Prospeo (2026) · <a href="https://lighthousedata.io/data/google-ads-cpl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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