B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$370
$370 -- google ads cost per lead for Google Ads (B2B) (2025)
One B2B marketing firm reported an average cost-per-lead of roughly $370 via Google Ads.
- Reported as an approximate benchmark ('roughly $370') by a single unnamed firm
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$370
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getstuffdigital.co
Primary
Tier C
https://www.getstuffdigital.co/blog/why-saas-agencies-want-to-invest-in-seo ↗
Source Article
B2B SaaS SEO: Drive Growth and Qualified Leads
What Makes SEO the High-ROI Growth Strategy for B2B SaaS Companies
Learn how focused B2B SaaS SEO attracts decision-makers, lowers CAC, and drives sustainable growth through high-intent organic traffic.
Written by Nik
Founder & CEO, Get Stuff Digital
Published
9 min read
Unlike general consumer-focu…
Original Research
getstuffdigital.co
· Original study ↗
Methodology
Comparison figure from same unnamed B2B marketing firm
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads (B2B): $370 google ads cost per lead. Source: getstuffdigital.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cost-per-lead-370
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<blockquote cite="https://lighthousedata.io/data/google-ads-cost-per-lead-370" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$370</strong> -- google ads cost per lead for Google Ads (B2B)<br><small>Source: getstuffdigital.co (2025) · <a href="https://lighthousedata.io/data/google-ads-cost-per-lead-370" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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