B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$5
$5 -- cost per click for Google Ads (all industries) (2025)
According to WordStream's 2025 benchmarks cited in the article, the average cost-per-click (CPC) across all industries for Google Ads was approximately US $5.26.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$5
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
WordStream
Primary
Tier C
https://googlelady.com/51-tips-adwords/ ↗
Source Article
51 Tips Google Ads/Adwords 2025 - GOOGLE LADY
Discover + updated Google Ads tips for intermediate and experienced users. Learn advanced strategies to boost ad performance, improve ROI, refine targeting, and optimize campaigns for better conversions in 2025.
If you’re working with Google Ads and looking to sharpen your results, this article brin…
Also cited by
www.mbadv.agency
https://www.mbadv.agency/google-ads/metrics-and-kpis
2026-09-22
2026-09-21
Original Research
WordStream
· Original study ↗
Methodology
WordStream industry benchmarks cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads (all industries): $5 cost per click. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-avg-cpc-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-avg-cpc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- cost per click for Google Ads (all industries)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/google-ads-avg-cpc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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