C
Evidence Grade C
Use with Hedging
Dated
7.04%
7.04% -- conversion rate for Google Ads (all industries) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.04%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier B
https://emailsearch.io/p/what-is-a-good-conversion-rate-for-google-ads ↗
Source Article
What is a Good Conversion Rate For Google Ads?
In the competitive arena of digital advertising, grasping the pulse of Google Ads conversion rates is not just beneficial — it's essential for survival and success.
The year 2023 has unfolded new data, revealing shifts in what constitutes a 'good' conversion rate. As we delve into the numbers provid…
Also cited by
2026-08-23
Original Research
WordStream
· Original study ↗
Methodology
Source: WordStream report
Methodology documented
Segmentation
Industrysem_ppc,ecommerce
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Google Ads (all industries): 7.04% conversion rate. Source: WordStream (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-average-conversion-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-average-conversion-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.04%</strong> -- conversion rate for Google Ads (all industries)<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/google-ads-average-conversion-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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