B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32.2%
32.2% -- email open share for Gmail and Yahoo (combined share of all email opens) (2023-12)
According to Litmus data from December 2023, Gmail and Yahoo combined represent 32.2% of all emails opened.
- Inbox Collective notes their own clients typically see 50% or higher
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32.2%
Unit
Percentage
Data Vintage
2023-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://inboxcollective.com/gmail-and-yahoo-changes-for-newsletters-spf-dkim-dmarc/ ↗
Source Article
What to Know About Gmail and Yahoo’s Changes for Newsletters | Inbox Collective
| These stories are presented thanks to beehiiv, an all-in-one newsletter suite built by the early Morning Brew team. It’s fully equipped with built-in growth and monetization tools, no code website and newsletter builder, and best-in-class analytics that actually move the needle. Some of the top ne…
Original Research
Litmus
· Original study ↗
Methodology
Litmus data on email client share of opens, December 2023, as cited by Inbox Collective; author notes the share is typically at least 50% for Inbox Collective's own client lists.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gmail and Yahoo (combined share of all email opens): 32.2% email open share. Source: Litmus (2023-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail-yahoo-share-of-email-opens
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gmail-yahoo-share-of-email-opens" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.2%</strong> -- email open share for Gmail and Yahoo (combined share of all email opens)<br><small>Source: Litmus (2023-12) · <a href="https://lighthousedata.io/data/gmail-yahoo-share-of-email-opens" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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