C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
0.1%
0.1% -- spam rate for email senders (2024)
Email senders should target keeping their spam complaint rate at or below 0.1%.
- Recommended target rate to keep deliverability secure, compared to Gmail's cutoff of 0.3%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Ongage
Primary
Tier A
https://www.ongage.com/blog/email-deliverability-checklist/ ↗
Source Article
Email deliverability checklist: Step-by-step guide to inboxing success
Email marketers trying to reach their subscribers’ inboxes have to contend with a stack of factors that affect their deliverability success. Our email deliverability checklist shows you what you’re up against, and the latest strategies to improve email deliverability in 2024.
An email message your s…
Also cited by
Original Research
Ongage
· Original study ↗
Methodology
Target spam rate for Gmail
Methodology documented
Segmentation
IndustryEmail Marketing
RoleEmail Marketer
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email senders: 0.1% spam rate. Source: Ongage (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail-spam-rate-target
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gmail-spam-rate-target" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- spam rate for email senders<br><small>Source: Ongage (2024) · <a href="https://lighthousedata.io/data/gmail-spam-rate-target" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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