B
Evidence Grade B
Graded
under review
Safe to Cite
Current
53%
53% -- spam rate for Email marketing channel (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CTIA
Primary
Tier B
https://www.reiskip.com/texting-your-lead-list/ ↗
Source Article
SMS Texting Your Lead List After Skip Tracing
After skip tracing your list, SMS is an incredibly effective communication channel. It’s important you understand how to set your campaign...
So you skip traced a lead list to find potential customers. Now you’re planning to send a blast text message campaign to tell all your prospects why they shou…
Original Research
CTIA
· Original study ↗
Methodology
Data collected by Symantec, Kaspersky Lab, and Truecaller, compiled by CTIA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing channel: 53% spam rate. Source: CTIA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-spam-rate-53-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-spam-rate-53-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- spam rate for Email marketing channel<br><small>Source: CTIA (2026) · <a href="https://lighthousedata.io/data/email-spam-rate-53-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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