B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14%

14% -- social media share of voice for Delta (H2 2021)

Name: Social Media Share Of Voice Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

H2 2021 · GlobalData

Delta achieved a 14% share of voice among top airline discussions on social media in H2 2021.

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Attribution: GlobalData View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

14%

Unit

Percentage

Data Vintage

H2 2021

Entity

Delta

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

GlobalData Primary Tier B

https://www.globaldata.com/globaldata-reveals-top-10-airline-companies-social-media-h2-2021/?utm_sou… ↗

Confidence: 20/100 Vintage: H2 2021 Channel: Common Crawl

Source Article

GlobalData reveals top 10 airline companies on social media in H2 2021

Global airline companies are dodged by the COVID-19 travel restrictions while new variants are playing a key role in hindering the recovery of the companies, despite the re-opening of international borders. Against this backdrop, American Airlines, Inc. (American Airlines) has emerged as the most me…

Original Research

GlobalData · Original study ↗

Methodology

Based on GlobalData's Social Media analytics platform.

Segmentation

IndustryTravel & Hospitality RegionGlobal Channelsocial

Cite this stat

Plain Text

Delta: 14% social media share of voice. Source: GlobalData (H2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/globaldata-airline-social-media-h2-2021-2

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<blockquote cite="https://lighthousedata.io/data/globaldata-airline-social-media-h2-2021-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- social media share of voice for Delta<br><small>Source: GlobalData (H2 2021) · <a href="https://lighthousedata.io/data/globaldata-airline-social-media-h2-2021-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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