B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- average cost per click for Global Average Cpc (2023)
The average global cost-per-click (CPC) was $2.30 in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Scopic Studios
Primary
Tier B
https://scopicstudios.com/blog/ppc-advertising-statistics/ ↗
Source Article
Top PPC Advertising Stats Every Marketer Needs to Know in 2025
“Want to stay ahead in the ever-evolving world of digital advertising?” Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies, but keeping up with the latest trends and data can feel like a never-ending task.
With global spending on search advertising projec…
Original Research
Scopic Studios
· Original study ↗
Methodology
Source: scopicstudios.com
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Global Average Cpc: $2 average cost per click. Source: Scopic Studios (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global_average_cpc_2023
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<blockquote cite="https://lighthousedata.io/data/global_average_cpc_2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cost per click for Global Average Cpc<br><small>Source: Scopic Studios (2023) · <a href="https://lighthousedata.io/data/global_average_cpc_2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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