B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.8%
64.8% -- zero click search rate for Google (2020)
The estimated global zero-click search rate on Google in 2020 was approximately 64.8%.
- Estimated rate driven primarily by Featured Snippets and Knowledge Panels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64.8%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
jarthur.co
Primary
Tier C
https://jarthur.co/what-are-zero-click-searches-how-they-impact-seo-in-2026/ ↗
Source Article
What Are Zero-Click Searches & How They Impact SEO
Your SEO is successful. You’re ranking higher on Google, increasing impressions and getting your content in front of more people.
But lately things seem wrong.
You enter Google Search Console, and your pages are showing up in more searches than ever. The rankings look good. The impressions are growi…
Original Research
jarthur.co
· Original study ↗
Methodology
Estimated global rate; featured snippets and knowledge panels cited as driver
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 50.33% | |
| 2020 (current) | 64.8% | +28.8% |
| 2025 | 60% | -7.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 64.8% zero click search rate. Source: jarthur.co (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-zero-click-2020-64.8
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<blockquote cite="https://lighthousedata.io/data/global-zero-click-2020-64.8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.8%</strong> -- zero click search rate for Google<br><small>Source: jarthur.co (2020) · <a href="https://lighthousedata.io/data/global-zero-click-2020-64.8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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