B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.88%
7.88% -- email list growth rate for global email marketing programs (2025)
Global email list growth averages 7.88% per year according to Dotdigital's 2025 benchmarks.
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Lighthouse Research Team
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Evidence graded
Value
7.88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dotdigital
Primary
Tier C
https://www.pilothouse.co/post/marketing-systems-the-secret-weapon-behind-winning-dtc-brands ↗
Source Article
Marketing Systems: The Secret Weapon Behind Winning DTC Brands - Pilothouse Digital
Marketing Systems: The Secret Weapon Behind Winning DTC Brands
Everyone’s seen it happen. A DTC brand rides a viral moment, sales explode, and the team celebrates a record month. Then three months later, it’s gone: customers churn, spend rises, and the scramble begins again.
This cycle repeats becau…
Original Research
Dotdigital
· Original study ↗
Methodology
From Dotdigital 2025 email benchmarks: average annual global email list growth.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global email marketing programs: 7.88% email list growth rate. Source: Dotdigital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-email-list-growth-2025
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<blockquote cite="https://lighthousedata.io/data/global-email-list-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.88%</strong> -- email list growth rate for global email marketing programs<br><small>Source: Dotdigital (2025) · <a href="https://lighthousedata.io/data/global-email-list-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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