B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- email list growth rate for email marketing client (Jeanne Jennings case study) (2024)
Moving the email sign-up placement from the footer to above the fold resulted in a 46% increase in email list growth.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Geeks Show podcast (Jeanne Jennings)
Primary
Tier C
https://emailgeeks.show/jeanne-jennings/ ↗
Source Article
Podcast interview with Jeanne Jennings - emailgeeks.show
Jeanne Jennings is the General Manager of Only Influencers, the original community of email industry professionals.
Jeanne is also the Chair of Email Innovations world, and the Founder and CEO, Email Optimization Shop.
A podcast featuring the leading email marketing and email deliverability experts …
Original Research
Email Geeks Show podcast (Jeanne Jennings)
· Original study ↗
Methodology
Single-client case study cited on podcast; A/B placement change of email signup from footer to above the fold
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email marketing client (Jeanne Jennings case study): 46% email list growth rate. Source: Email Geeks Show podcast (Jeanne Jennings) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-signup-above-fold-list-growth-46
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<blockquote cite="https://lighthousedata.io/data/email-signup-above-fold-list-growth-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- email list growth rate for email marketing client (Jeanne Jennings case study)<br><small>Source: Email Geeks Show podcast (Jeanne Jennings) (2024) · <a href="https://lighthousedata.io/data/email-signup-above-fold-list-growth-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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