B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6.5%
6.5% -- annual growth rate for global digital advertising spend (2024)
Global digital advertising spend is forecast by Dentsu to grow by 6.5% in 2024.
- Forecast by Dentsu
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Lighthouse Research Team
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Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Dentsu
Primary
Tier A
https://www.marketinginstitut.biz/blog/affiliate-marketing-trends/ ↗
Source Article
Affiliate Marketing Trends | DIM-Blog
Affiliate-Marketing spiegelt die breitere digitale Landschaft wider. Trends wie Künstliche Intelligenz, Social Commerce und Retail Media prägen gegenwärtig diesen Bereich. In diesem Artikel untersuchen wir eingehend die bedeutendsten Entwicklungen und Herausforderungen, die das Jahr 2024 für die Bra…
Original Research
Dentsu
· Original study ↗
Methodology
Forecast by Dentsu
Methodology documented
Segmentation
Channelrss_feed
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global digital advertising spend: 6.5% annual growth rate. Source: Dentsu (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-digital-ad-spend-growth-2024
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<blockquote cite="https://lighthousedata.io/data/global-digital-ad-spend-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- annual growth rate for global digital advertising spend<br><small>Source: Dentsu (2024) · <a href="https://lighthousedata.io/data/global-digital-ad-spend-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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