B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- advertising investment growth rate for Global advertising investments (92 countries) (2024)
Global advertising investments grew by 11% in 2024 across 92 countries.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM Media
Primary
Tier A
https://www.irm-media.no/aktuellt/nyheter/global-ad-spend-during-2024/ ↗
Source Article
The International Advertising Market
In 2024, the global advertising investments grew 11%. Since the decline during the pandemic in 2020, the global advertising market has shown continuous growth and after the recovery in 2021 the market has experienced a relatively stable growth. In 2024, the growth rate increased after a slight slowd…
Original Research
IRM Media
· Original study ↗
Methodology
Growth rate based on advertising investment (€) data covering 92 countries for 2021-2024; source notes growth accelerated in 2024 after a slight slowdown in 2023, with continuous growth since the 2020 pandemic decline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global advertising investments (92 countries): 11% advertising investment growth rate. Source: IRM Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-investment-growth-2024
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<blockquote cite="https://lighthousedata.io/data/global-ad-investment-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- advertising investment growth rate for Global advertising investments (92 countries)<br><small>Source: IRM Media (2024) · <a href="https://lighthousedata.io/data/global-ad-investment-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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