B
Evidence Grade B
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accuracy verified by the review judge
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Recent
1.3%
1.3% -- advertising investment growth rate for Danish advertising market (IRM forecast) (2025)
IRM forecasts that advertising investments in 2025 will grow by 1.3% compared to 2024.
- Forecast based on subdued economic expectations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM Media
Primary
Tier A
https://www.irm-media.no/dk/aktuelt/nyheder/forecast-2025-2026/ ↗
Source Article
Moderate growth in 2025 and 2026
2025 started off with a global economy in turmoil, leaving a mark on advertising investments. The growth will continue to be subdued in line with lowered expectations on the economy and IRM predicts a market in 2025 where advertising investments will growth 1,3% as compared to 2024.
During 2026 the …
Original Research
IRM Media
· Original study ↗
Methodology
Forecast of growth vs 2024; IRM advertising investment forecast report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Danish advertising market (IRM forecast): 1.3% advertising investment growth rate. Source: IRM Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/denmark-ad-investment-growth-2025
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<blockquote cite="https://lighthousedata.io/data/denmark-ad-investment-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.3%</strong> -- advertising investment growth rate for Danish advertising market (IRM forecast)<br><small>Source: IRM Media (2025) · <a href="https://lighthousedata.io/data/denmark-ad-investment-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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