B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22.6%
22.6% -- advertising investment growth rate for Global advertising investment (global ad market) (2021)
Global advertising investment increased by 22.6% during 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IRM Media
Primary
Tier A
https://www.irm-media.no/dk/aktuelt/nyheder/the-international-advertsing-market-2021-is-published/ ↗
Source Article
The International Advertsing Market 2021 is published
Global advertising investment increased by 22.6% during 2021, amounting to €619 billion.
This entails that the decline registered in 2020 has been recovered in 2021 and that total marketing investments for the first time surpassed 600 billion €. This is the strongest growth that the global ad market…
Original Research
IRM Media
· Original study ↗
Methodology
Strongest growth the global ad market has experienced, per report; recovered the decline registered in 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global advertising investment (global ad market): 22.6% advertising investment growth rate. Source: IRM Media (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ad-investment-growth-2021
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<blockquote cite="https://lighthousedata.io/data/global-ad-investment-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.6%</strong> -- advertising investment growth rate for Global advertising investment (global ad market)<br><small>Source: IRM Media (2021) · <a href="https://lighthousedata.io/data/global-ad-investment-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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