B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- media budget share for Gigantti (2020)
18% of Gigantti's media budget goes into Total TV.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Screenforce Finland / Sellforte
Primary
Tier A
https://www.aktv.cz/en/total-tv-brings-the-best-roi-a-study-by-screenforce-finland/ ↗
Source Article
TOTAL TV BRINGS THE BEST ROI
Original Research
Screenforce Finland / Sellforte
· Original study ↗
Methodology
Advertiser purchase and marketing data analysis by Sellforte
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gigantti: 18% media budget share. Source: Screenforce Finland / Sellforte (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gigantti-total-tv-budget-18-percent
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<blockquote cite="https://lighthousedata.io/data/gigantti-total-tv-budget-18-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- media budget share for Gigantti<br><small>Source: Screenforce Finland / Sellforte (2020) · <a href="https://lighthousedata.io/data/gigantti-total-tv-budget-18-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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