B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- media budget share for audio advertising (2026)
Audio advertising should, on average, account for an 11% share of media budgets according to CRA's HEARD research.
- Recommended target share based on research from CRA's HEARD, not actual current share (which is 7%)
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
CRA
Primary
Tier A
https://www.bandt.com.au/authentic-optimistic-powerful-media-buyers-hail-novas-culture-planning-tool… ↗
Source Article
‘Authentic’, ‘Optimistic’, ‘Powerful’: Media Buyers Hail Nova’s Culture, Planning Tool & Retail Media Play
Nova Entertainment launched a suite of new tools, capabilities and partnership opportunities at its 2026 Infronts in Sydney yesterday.
The highly entertaining two-hour marathon, thanks largely to Nova Network’s hilarious host Joel Creasey, unveiled new measurement framework ‘Path to 11%’, a new conv…
Original Research
CRA
· Original study ↗
Methodology
Research from CRA’s HEARD
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
audio advertising: 11% media budget share. Source: CRA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/path-to-11-percent-media-budget-share
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<blockquote cite="https://lighthousedata.io/data/path-to-11-percent-media-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- media budget share for audio advertising<br><small>Source: CRA (2026) · <a href="https://lighthousedata.io/data/path-to-11-percent-media-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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