B
Evidence Grade B
Graded
under review
Safe to Cite
Current
22.9%
22.9% -- donation amount increase for charity donors (2026)
Asking people to 'Gift' rather than 'Donate' to charities increased the amount given by between 22.9% and 94%.
- Represents the lower bound of a reported range (between 22.9% and 94%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/p/gift-framing-boosts-donations ↗
Source Article
Say “Gift” not “Donate” to increase donations
Original Research
Science Says
· Original study ↗
Methodology
Range reported (22.9%–94%); midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
charity donors: 22.9% donation amount increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gift-framing-donation-amount-22-9-94
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gift-framing-donation-amount-22-9-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.9%</strong> -- donation amount increase for charity donors<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/gift-framing-donation-amount-22-9-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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