B Evidence Grade B Graded under review Safe to Cite Dated

22%

22% -- donation amount increase for nonprofit donors offered donation match (2015)

2015  · n=50,000  · John A. List (University of Chicago)

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Attribution: John A. List (University of Chicago) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2015
Entity
nonprofit donors offered donation match
Sample Size
50,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
John A. List (University of Chicago) Primary Tier B
https://www.cloudsponge.com/blog/crowdfunding-backer-rewards/ ↗
Confidence: 53/100 Vintage: 2015 Channel: Deep Crawl
Source Article
4 Crowdfunding Backer Rewards That Will Entice More Visitors To Support Projects
Can you guess what the single factor that truly convinces someone to back a crowdfunding project is? Let me tell you straight that it’s not a desire to support a cause or see some new brilliant idea come to life. Sure, this works but only to some extent. It’s no different with a compelling copy or a…
Original Research
John A. List (University of Chicago) · Original study ↗

Same field study; donors seeing a match offer donated 22% more; larger match ratios (2:1, 3:1) did not increase giving

Methodology documented
Industrymarketing
Plain Text
nonprofit donors offered donation match: 22% donation amount increase. Source: John A. List (University of Chicago) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donation-matching-amount-increase
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<blockquote cite="https://lighthousedata.io/data/donation-matching-amount-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- donation amount increase for nonprofit donors offered donation match<br><small>Source: John A. List (University of Chicago) (2015) · <a href="https://lighthousedata.io/data/donation-matching-amount-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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