B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
40%
40% -- visibility improvement rate for generative engine responses (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Princeton University, Georgia Tech, Allen Institute for AI, IIT Delhi
Primary
Tier A
https://regencleo.ai/articles/geo-platforms-overview/ ↗
Source Article
Generative Engine Optimisation Platforms in 2026 | CLEO
Generative engine optimisation (GEO) is an emerging discipline distinct from traditional SEO, focused on ensuring AI answer engines cite your brand when generating responses. The platform landscape in 2026 spans dedicated GEO tools such as Otterly.ai and Peec AI alongside traditional SEO platforms a…
Original Research
Princeton University, Georgia Tech, Allen Institute for AI, IIT Delhi
· Original study ↗
Methodology
Princeton/Georgia Tech/Allen Institute for AI/IIT Delhi study testing nine optimisation strategies across 10,000 queries (SIGKDD 2024)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
generative engine responses: 40% visibility improvement rate. Source: Princeton University, Georgia Tech, Allen Institute for AI, IIT Delhi (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/geo-visibility-improvement-40pct
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<blockquote cite="https://lighthousedata.io/data/geo-visibility-improvement-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- visibility improvement rate for generative engine responses<br><small>Source: Princeton University, Georgia Tech, Allen Institute for AI, IIT Delhi (2024) · <a href="https://lighthousedata.io/data/geo-visibility-improvement-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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