B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- visibility improvement rate for GEO content with statistics (2023)
Adding statistics to content improved visibility by 41% in generative engine optimization tests.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
10,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Princeton University / Georgia Tech / Allen Institute for AI / IIT Delhi
Primary
Tier A
https://www.qwestyon.com/blog/what-is-generative-engine-optimisation-geo ↗
Source Article
What Is Generative Engine Optimisation (GEO)? The Complete 2026 Guide | Qwestyon
What is Generative Engine Optimisation (GEO)? The Complete 2026 Guide
For twenty-five years the deal between websites and search engines was simple. You wrote a page, Google ranked it, a user clicked through, and you got the visit. The page itself was the destination.
That deal is dissolving. AI ans…
Original Research
Princeton University / Georgia Tech / Allen Institute for AI / IIT Delhi
· Original study ↗
Methodology
Princeton GEO study (Aggarwal et al.) tested nine optimisation strategies across roughly 10,000 queries
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
GEO content with statistics: 41% visibility improvement rate. Source: Princeton University / Georgia Tech / Allen Institute for AI / IIT Delhi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/geo-statistics-visibility-41-percent
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<blockquote cite="https://lighthousedata.io/data/geo-statistics-visibility-41-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- visibility improvement rate for GEO content with statistics<br><small>Source: Princeton University / Georgia Tech / Allen Institute for AI / IIT Delhi (2023) · <a href="https://lighthousedata.io/data/geo-statistics-visibility-41-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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