B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- population share for Gen-Z (2023)
Gen-Z makes up 32% of the world's population.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The promises and challenges of Direct to Consumer Marketing (D2C) | MartechAsia
Brands should face the challenges of D2C using the right martech tools and the right people to come up with the best outcomes..
The Direct-to-Consumer (D2C) strategy brings brands to consumers directly, eliminating the middle-man entity and providing businesses maximum control over their sales and m…
Methodology
Audience segmentation figure relevant to marketing planning
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen-Z: 32% population share. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-share-world-population
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<blockquote cite="https://lighthousedata.io/data/genz-share-world-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- population share for Gen-Z<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/genz-share-world-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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