B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19.5%
19.5% -- population share for U.S. Latino population (2025)
Latinos make up 19.5% of the total U.S. population.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hispanic Marketing Council
Primary
Tier B
https://blog.hollywoodbranded.com/culture-is-the-new-currency-why-brands-cant-afford-to-ignore-the-u… ↗
Source Article
Culture Is the New Currency: Why Brands Can’t Afford to Ignore the U.S. Latino Market
Culture Is the New Currency: Why Brands Can’t Afford to Ignore the U.S. Latino Market
Quick Answer
Discover why U.S. Latino audiences are driving brand growth and how smart marketers are investing in culture to future-proof their success.
$3.6 Trillion Opportunity Brands Can’t Afford to Ignore
At Ho…
Original Research
Hispanic Marketing Council
· Original study ↗
Methodology
Cited at 2025 Hispanic Marketing Council Summit; audience segmentation demographic
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 19.5% | |
| 2026 | 20% | +2.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. Latino population: 19.5% population share. Source: Hispanic Marketing Council (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-latino-population-share-2025
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<blockquote cite="https://lighthousedata.io/data/us-latino-population-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.5%</strong> -- population share for U.S. Latino population<br><small>Source: Hispanic Marketing Council (2025) · <a href="https://lighthousedata.io/data/us-latino-population-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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