B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

57%

57% -- share of travelers using social media for trip planning for Gen Z and Millennial travelers (2025)

Name: Share Of Travelers Using Social Media For Trip Planning Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · Skift

57% of Gen Z and Millennial travelers turn to social media for their trip planning.

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Attribution: Skift View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

57%

Unit

Percentage

Data Vintage

2025

Entity

Gen Z and Millennial travelers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Skift Primary Tier C

https://aboutdci.com/blog/6-tactics-to-optimize-photo-and-video-content-on-social-media/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

6 Tactics to Optimize Photo and Video Content on Social Media

Original Research

Skift · Original study ↗

Methodology

Cited from Skift research by DCI blog; original methodology not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Gen Z and Millennial travelers: 57% share of travelers using social media for trip planning. Source: Skift (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-millennial-social-travel-planning

HTML Embed

<blockquote cite="https://lighthousedata.io/data/genz-millennial-social-travel-planning" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of travelers using social media for trip planning for Gen Z and Millennial travelers<br><small>Source: Skift (2025) · <a href="https://lighthousedata.io/data/genz-millennial-social-travel-planning" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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