B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- share of travelers using social media for trip planning for EMEA travelers (2012)
14% of EMEA travelers sought advice and inspiration on social media while planning their journey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Redshift Research
Primary
Tier B
http://wearesocial.sg/blog/2013/01/friday-facts-61/ ↗
Source Article
Five Friday Facts #61
Original Research
Redshift Research
· Original study ↗
Methodology
Redshift Research study, reported by eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EMEA travelers: 14% share of travelers using social media for trip planning. Source: Redshift Research (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emea-travelers-social-media-14
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<blockquote cite="https://lighthousedata.io/data/emea-travelers-social-media-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of travelers using social media for trip planning for EMEA travelers<br><small>Source: Redshift Research (2012) · <a href="https://lighthousedata.io/data/emea-travelers-social-media-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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