B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70,000
70,000 -- social shares for General Mills #HowToDad ad campaign (2015-04)
General Mills' '#HowToDad' ad campaign generated over 70,000 social shares.
- Reported as 'over 70,000' shares
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70,000
Unit
Count
Data Vintage
2015-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unruly
Primary
Tier B
https://unruly.co/blog/article/2015/04/20/the-mighty-emotional-rise-of-dadvertising/ ↗
Source Article
The Mighty, Emotional Rise of 'Dadvertising'
Original Research
Unruly
· Original study ↗
Methodology
Social share count for the General Mills #HowToDad video ad (released July 2014), as reported by Unruly, a social video sharing analytics firm; reported as 'over 70,000' so 70,000 is the floor.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
General Mills #HowToDad ad campaign: 70,000 social shares. Source: Unruly (2015-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/general-mills-howtodad-shares
HTML Embed
<blockquote cite="https://lighthousedata.io/data/general-mills-howtodad-shares" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70,000</strong> -- social shares for General Mills #HowToDad ad campaign<br><small>Source: Unruly (2015-04) · <a href="https://lighthousedata.io/data/general-mills-howtodad-shares" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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