B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
6.7%
6.7% -- customer engagement increase rate for Businesses using generative AI (2025)
Businesses that have tested or implemented generative AI reported an average 6.7% increase in customer engagement and satisfaction.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capgemini Research Institute
Primary
Tier B
https://www.2am.tech/blog/business-process-automation-statistics-facts-trends ↗
Source Article
45+ Business Process Automation Stats, Facts & Trends (2026)
Original Research
Capgemini Research Institute
· Original study ↗
Methodology
Capgemini Research Institute survey of businesses testing or implementing generative AI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using generative AI: 6.7% customer engagement increase rate. Source: Capgemini Research Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-customer-engagement-increase-6-7
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<blockquote cite="https://lighthousedata.io/data/genai-customer-engagement-increase-6-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- customer engagement increase rate for Businesses using generative AI<br><small>Source: Capgemini Research Institute (2025) · <a href="https://lighthousedata.io/data/genai-customer-engagement-increase-6-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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