B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- customer engagement increase rate for retailers using AR (2022)
Retailers that used augmented reality (AR) saw a 19% increase in customer engagement during the pandemic shutdown.
- Original research study was not explicitly cited by name
- Observed specifically during the COVID-19 pandemic shutdown when many physical retail locations were closed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bernardmarr.com
Primary
Tier C
https://bernardmarr.com/how-the-metaverse-will-shake-up-retail/ ↗
Source Article
How the Metaverse Will Shake Up Retail
How the Metaverse Will Shake Up Retail
28 April 2022
The metaverse offers retailers enormous possibilities for raising brand awareness, deepening engagement, and improving customer experience. Find out more about how the metaverse will transform retail experiences.
Thanks to the metaverse, retail sh…
Original Research
bernardmarr.com
· Original study ↗
Methodology
Cited as evidence from studies during pandemic shutdown; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers using AR: 19% customer engagement increase rate. Source: bernardmarr.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ar-customer-engagement-increase-19
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<blockquote cite="https://lighthousedata.io/data/ar-customer-engagement-increase-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- customer engagement increase rate for retailers using AR<br><small>Source: bernardmarr.com (2022) · <a href="https://lighthousedata.io/data/ar-customer-engagement-increase-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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