B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- social network penetration for German Gen Z (16-24 year olds) (2023)
89% of 16 to 24-year-olds can be found on social networks.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
mozaik-app.com
Primary
Tier C
https://www.mozaik-app.com/en/blog/employer-branding-for-gen-z-with-videos ↗
Source Article
Employer branding videos for Generation Z
Content
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Your goal: attract young talent to continue playing at the forefront and secure the future of your company. Videos get to the heart of Generation Z's receptio…
Original Research
mozaik-app.com
· Original study ↗
Methodology
Cited in employer branding blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
German Gen Z (16-24 year olds): 89% social network penetration. Source: mozaik-app.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-social-network-presence-germany
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-social-network-presence-germany" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- social network penetration for German Gen Z (16-24 year olds)<br><small>Source: mozaik-app.com (2023) · <a href="https://lighthousedata.io/data/gen-z-social-network-presence-germany" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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