B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- privacy concern rate for Gen Z (2020)
45% of Gen Z worry about their personal information getting compromised.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SheerID
Primary
Tier C
https://evolvez.co/blog/gen-z-customer-lifecycle-and-brand-ambassadors ↗
Source Article
WHO IS GEN Z
Gen Z (those born between 1997-2012) is a unique generation with traits, preferences, and spending habits unlike previous counterparts. As of 2020, they compose 40% of all consumers (SheerID, UniDays) and have a total spending power of $143 billion, despite only representing 26% of the …
Original Research
SheerID
· Original study ↗
Methodology
Cited from SheerID survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 45% privacy concern rate. Source: SheerID (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-privacy-compromise-worry
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<blockquote cite="https://lighthousedata.io/data/gen-z-privacy-compromise-worry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- privacy concern rate for Gen Z<br><small>Source: SheerID (2020) · <a href="https://lighthousedata.io/data/gen-z-privacy-compromise-worry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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