B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- share following brands on social media for Generation Z shoppers (2021)
61% of Generation Z shoppers actively follow brands on social media according to a 2021 SurveyMonkey study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey
Primary
Tier C
https://www.fostec.com/en/connecting-brands-and-generationz/ ↗
Source Article
Connecting Brands and Generation Z - Social Commerce as a sales strategy to reach the customer group of the future - FOSTEC & Company
E-Commerce is an evolving sales channel with everchanging trends and challenges. An emerging E-Commerce trend is Social Commerce – the integration of shopping into social media. Social Commerce conveniently allows customers to instantly buy products they see within social media. Generation Z is the …
Original Research
SurveyMonkey
· Original study ↗
Methodology
SurveyMonkey study cited by FOSTEC
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z shoppers: 61% share following brands on social media. Source: SurveyMonkey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-follow-brands-social-media-2021
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<blockquote cite="https://lighthousedata.io/data/gen-z-follow-brands-social-media-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share following brands on social media for Generation Z shoppers<br><small>Source: SurveyMonkey (2021) · <a href="https://lighthousedata.io/data/gen-z-follow-brands-social-media-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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