B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- share following brands on social media for Gen Z (2025)

Name: Share Following Brands On Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · Meta

60% of Gen Zers follow brands on social media.

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Attribution: Meta View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2025

Entity

Gen Z

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Meta Primary Tier B

https://insights.topkee.com.sg/dynamic/facebook-multi-format-ad-strategies ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Master Multi-Format Facebook Ads to Boost Conversions | Topkee

Singapore A recent study commissioned by Meta from The Linux Foundation Research reveals a sea change in how enterprises are leveraging AI. With 89% of AI-adopting organizations using open source models like Llama, the economic impact is profound. It's not just about cost savings, it's about democra…

Original Research

Meta · Original study ↗

Methodology

Meta-commissioned Gen Z research

Methodology documented

Segmentation

IndustryMedia RegionAPAC Channelsocial

Cite this stat

Plain Text

Gen Z: 60% share following brands on social media. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-follow-brands-social-media

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<blockquote cite="https://lighthousedata.io/data/gen-z-follow-brands-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share following brands on social media for Gen Z<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/gen-z-follow-brands-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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