B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- share of generation viewing email as most personal brand channel for Gen X (2022)
72% of Gen X think email is the most personal channel of receiving communication from brands and businesses.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://practicepromotions.net/patient-marketing/ultimate-physical-therapy-email-marketing-guide/ ↗
Source Article
The Ultimate Guide To Physical Therapy Email Marketing • Practice Promotions
Fill your PTs’ schedules with email marketing!
As a physical therapy clinic owner, one of the most effective ways to reach patients is through email marketing!
The problem is, lots of PTs are confused about how to use email marketing in the physical therapy industry. Is it legal? Is it effective? Is…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot survey
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
RoleAll marketers
Channelemail
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Plain Text
Gen X: 72% share of generation viewing email as most personal brand channel. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-x-email-personal-channel
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<blockquote cite="https://lighthousedata.io/data/gen-x-email-personal-channel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of generation viewing email as most personal brand channel for Gen X<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/gen-x-email-personal-channel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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