B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- share of generation viewing email as most personal brand channel for Baby Boomers (2022)
74% of Baby Boomers consider email to be the most personal channel for receiving brand and business communications.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://practicepromotions.net/patient-marketing/ultimate-physical-therapy-email-marketing-guide/ ↗
Source Article
The Ultimate Guide To Physical Therapy Email Marketing • Practice Promotions
Fill your PTs’ schedules with email marketing!
As a physical therapy clinic owner, one of the most effective ways to reach patients is through email marketing!
The problem is, lots of PTs are confused about how to use email marketing in the physical therapy industry. Is it legal? Is it effective? Is…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot survey
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Baby Boomers: 74% share of generation viewing email as most personal brand channel. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baby-boomers-email-personal-channel
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<blockquote cite="https://lighthousedata.io/data/baby-boomers-email-personal-channel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of generation viewing email as most personal brand channel for Baby Boomers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/baby-boomers-email-personal-channel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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